1.Your website makes you look professional like us
95% of today’s consumers think a website makes your business more popular than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own website lets you create a branded email address which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
2.A Website Instantly Showcases Work or Talent in one frame
Any type of creativity can be displayed on a website. Your online portfolio can include everything in one place, whether it is your writing, artwork, photography, clothing, or any product. As an artist, there are many perks to a website, and you don't have to be an internet expert to get started. The New York Foundation for the Arts links to the basic resources needed, even if you don't know how to build your own website.
Your site can showcase your Web development abilities, clothing designs, or speaking or teaching talents. Descriptions, photographs, and videos can be used to display anything. Wherever your talents are, they can be shown in great detail.
3.Your website can attract new customers
You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.
A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free SEO tools that make it easy to optimize your website without any prior training.
4.You can display your best reviews and testimonials prominently on your website so others are interested about you.
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials, like this review on the website of the non-profit organization STEAMLabs:
If your business has appeared in articles from newspapers or popular local blogs, you can also feature those, as Stormcrow Manor has done below:
Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews.
5. A website can encourage customers to contact you through phone or email
A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page.
6. You can integrate your website with Google Maps so people can find you more easily
An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.
7. Toay A website ensures your success over the long term and connected the world
In 2021, almost 5 billion people (60% of the global population) use the Internet, and more and more people are getting online.
Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.
So to stay competitive in this increasingly digital world, your business needs to get online.